Fab response to the motrin ad – so glad they said ad execs and not pr.

it really is too bad – the original ad was fantastic graphically … and I see what they were trying to say – even just a step or two to the side in the writing might have saved it – but boyyoi motrin can’t help this illness – it’s viral.

I’d be sending out the free bottle coupons anyway though – and maybe a big fat donation to a mom’s first organization to provide slings for underprivileged families!

Here is the original ad