Blog! hey it’s great to see you – been a long time!
Listen blog, I gotta run right now, but I’ll come back and see you asap.

Inaugural Address

By President Barack Hussein Obama

My fellow citizens: I stand here today humbled by the task before us, grateful for the trust you’ve bestowed, mindful of the sacrifices borne by our ancestors.

I thank President Bush for his service to our nation — (applause) — as well as the generosity and cooperation he has shown throughout this transition.

Forty-four Americans have now taken the presidential oath. The words have been spoken during rising tides of prosperity and the still waters of peace. Yet, every so often, the oath is taken amidst gathering clouds and raging storms. At these moments, America has carried on not simply because of the skill or vision of those in high office, but because we, the people, have remained faithful to the ideals of our forebears and true to our founding documents.

So it has been; so it must be with this generation of Americans.

That we are in the midst of crisis is now well understood. Our nation is at war against a far-reaching network of violence and hatred. Our economy is badly weakened, a consequence of greed and irresponsibility on the part of some, but also our collective failure to make hard choices and prepare the nation for a new age. Homes have been lost, jobs shed, businesses shuttered. Our health care is too costly, our schools fail too many — and each day brings further evidence that the ways we use energy strengthen our adversaries and threaten our planet.

These are the indicators of crisis, subject to data and statistics. Less measurable, but no less profound, is a sapping of confidence across our land; a nagging fear that America’s decline is inevitable, that the next generation must lower its sights.

Today I say to you that the challenges we face are real. They are serious and they are many. They will not be met easily or in a short span of time. But know this America: They will be met. (Applause.)

On this day, we gather because we have chosen hope over fear, unity of purpose over conflict and discord. On this day, we come to proclaim an end to the petty grievances and false promises, the recriminations and worn-out dogmas that for far too long have strangled our politics. We remain a young nation. But in the words of Scripture, the time has come to set aside childish things. The time has come to reaffirm our enduring spirit; to choose our better history; to carry forward that precious gift, that noble idea passed on from generation to generation: the God-given promise that all are equal, all are free, and all deserve a chance to pursue their full measure of happiness. (Applause.)

In reaffirming the greatness of our nation we understand that greatness is never a given. It must be earned. Our journey has never been one of short-cuts or settling for less. It has not been the path for the faint-hearted, for those that prefer leisure over work, or seek only the pleasures of riches and fame. Rather, it has been the risk-takers, the doers, the makers of things — some celebrated, but more often men and women obscure in their labor — who have carried us up the long rugged path towards prosperity and freedom.

For us, they packed up their few worldly possessions and traveled across oceans in search of a new life. For us, they toiled in sweatshops, and settled the West, endured the lash of the whip, and plowed the hard earth. For us, they fought and died in places like Concord and Gettysburg, Normandy and Khe Sahn.

Time and again these men and women struggled and sacrificed and worked till their hands were raw so that we might live a better life. They saw America as bigger than the sum of our individual ambitions, greater than all the differences of birth or wealth or faction.

This is the journey we continue today. We remain the most prosperous, powerful nation on Earth. Our workers are no less productive than when this crisis began. Our minds are no less inventive, our goods and services no less needed than they were last week, or last month, or last year. Our capacity remains undiminished. But our time of standing pat, of protecting narrow interests and putting off unpleasant decisions — that time has surely passed. Starting today, we must pick ourselves up, dust ourselves off, and begin again the work of remaking America. (Applause.)

For everywhere we look, there is work to be done. The state of our economy calls for action, bold and swift. And we will act, not only to create new jobs, but to lay a new foundation for growth. We will build the roads and bridges, the electric grids and digital lines that feed our commerce and bind us together. We’ll restore science to its rightful place, and wield technology’s wonders to raise health care’s quality and lower its cost. We will harness the sun and the winds and the soil to fuel our cars and run our factories. And we will transform our schools and colleges and universities to meet the demands of a new age. All this we can do. All this we will do.

Now, there are some who question the scale of our ambitions, who suggest that our system cannot tolerate too many big plans. Their memories are short, for they have forgotten what this country has already done, what free men and women can achieve when imagination is joined to common purpose, and necessity to courage. What the cynics fail to understand is that the ground has shifted beneath them, that the stale political arguments that have consumed us for so long no longer apply.

The question we ask today is not whether our government is too big or too small, but whether it works — whether it helps families find jobs at a decent wage, care they can afford, a retirement that is dignified. Where the answer is yes, we intend to move forward. Where the answer is no, programs will end. And those of us who manage the public’s dollars will be held to account, to spend wisely, reform bad habits, and do our business in the light of day, because only then can we restore the vital trust between a people and their government.

Nor is the question before us whether the market is a force for good or ill. Its power to generate wealth and expand freedom is unmatched. But this crisis has reminded us that without a watchful eye, the market can spin out of control. The nation cannot prosper long when it favors only the prosperous. The success of our economy has always depended not just on the size of our gross domestic product, but on the reach of our prosperity, on the ability to extend opportunity to every willing heart — not out of charity, but because it is the surest route to our common good. (Applause.)

As for our common defense, we reject as false the choice between our safety and our ideals. Our Founding Fathers — (applause) — our Founding Fathers, faced with perils that we can scarcely imagine, drafted a charter to assure the rule of law and the rights of man — a charter expanded by the blood of generations. Those ideals still light the world, and we will not give them up for expedience sake. (Applause.)

And so, to all the other peoples and governments who are watching today, from the grandest capitals to the small village where my father was born, know that America is a friend of each nation, and every man, woman and child who seeks a future of peace and dignity. And we are ready to lead once more. (Applause.)

Recall that earlier generations faced down fascism and communism not just with missiles and tanks, but with the sturdy alliances and enduring convictions. They understood that our power alone cannot protect us, nor does it entitle us to do as we please. Instead they knew that our power grows through its prudent use; our security emanates from the justness of our cause, the force of our example, the tempering qualities of humility and restraint.

We are the keepers of this legacy. Guided by these principles once more we can meet those new threats that demand even greater effort, even greater cooperation and understanding between nations. We will begin to responsibly leave Iraq to its people and forge a hard-earned peace in Afghanistan. With old friends and former foes, we’ll work tirelessly to lessen the nuclear threat, and roll back the specter of a warming planet.

We will not apologize for our way of life, nor will we waver in its defense. And for those who seek to advance their aims by inducing terror and slaughtering innocents, we say to you now that our spirit is stronger and cannot be broken — you cannot outlast us, and we will defeat you. (Applause.)

For we know that our patchwork heritage is a strength, not a weakness. We are a nation of Christians and Muslims, Jews and Hindus, and non-believers. We are shaped by every language and culture, drawn from every end of this Earth; and because we have tasted the bitter swill of civil war and segregation, and emerged from that dark chapter stronger and more united, we cannot help but believe that the old hatreds shall someday pass; that the lines of tribe shall soon dissolve; that as the world grows smaller, our common humanity shall reveal itself; and that America must play its role in ushering in a new era of peace.

To the Muslim world, we seek a new way forward, based on mutual interest and mutual respect. To those leaders around the globe who seek to sow conflict, or blame their society’s ills on the West, know that your people will judge you on what you can build, not what you destroy. (Applause.)

To those who cling to power through corruption and deceit and the silencing of dissent, know that you are on the wrong side of history, but that we will extend a hand if you are willing to unclench your fist. (Applause.)

To the people of poor nations, we pledge to work alongside you to make your farms flourish and let clean waters flow; to nourish starved bodies and feed hungry minds. And to those nations like ours that enjoy relative plenty, we say we can no longer afford indifference to the suffering outside our borders, nor can we consume the world’s resources without regard to effect. For the world has changed, and we must change with it.

As we consider the role that unfolds before us, we remember with humble gratitude those brave Americans who at this very hour patrol far-off deserts and distant mountains. They have something to tell us, just as the fallen heroes who lie in Arlington whisper through the ages.

We honor them not only because they are the guardians of our liberty, but because they embody the spirit of service — a willingness to find meaning in something greater than themselves.

And yet at this moment, a moment that will define a generation, it is precisely this spirit that must inhabit us all. For as much as government can do, and must do, it is ultimately the faith and determination of the American people upon which this nation relies. It is the kindness to take in a stranger when the levees break, the selflessness of workers who would rather cut their hours than see a friend lose their job which sees us through our darkest hours. It is the firefighter’s courage to storm a stairway filled with smoke, but also a parent’s willingness to nurture a child that finally decides our fate.

Our challenges may be new. The instruments with which we meet them may be new. But those values upon which our success depends — honesty and hard work, courage and fair play, tolerance and curiosity, loyalty and patriotism — these things are old. These things are true. They have been the quiet force of progress throughout our history.

What is demanded, then, is a return to these truths. What is required of us now is a new era of responsibility — a recognition on the part of every American that we have duties to ourselves, our nation and the world; duties that we do not grudgingly accept, but rather seize gladly, firm in the knowledge that there is nothing so satisfying to the spirit, so defining of our character than giving our all to a difficult task.

This is the price and the promise of citizenship. This is the source of our confidence — the knowledge that God calls on us to shape an uncertain destiny. This is the meaning of our liberty and our creed, why men and women and children of every race and every faith can join in celebration across this magnificent mall; and why a man whose father less than 60 years ago might not have been served in a local restaurant can now stand before you to take a most sacred oath. (Applause.)

So let us mark this day with remembrance of who we are and how far we have traveled. In the year of America’s birth, in the coldest of months, a small band of patriots huddled by dying campfires on the shores of an icy river. The capital was abandoned. The enemy was advancing. The snow was stained with blood. At the moment when the outcome of our revolution was most in doubt, the father of our nation ordered these words to be read to the people:

“Let it be told to the future world…that in the depth of winter, when nothing but hope and virtue could survive… that the city and the country, alarmed at one common danger, came forth to meet [it].”

America: In the face of our common dangers, in this winter of our hardship, let us remember these timeless words. With hope and virtue, let us brave once more the icy currents, and endure what storms may come. Let it be said by our children’s children that when we were tested we refused to let this journey end, that we did not turn back nor did we falter; and with eyes fixed on the horizon and God’s grace upon us, we carried forth that great gift of freedom and delivered it safely to future generations.

Thank you. God bless you. And God bless the United States of America. (Applause.)

Boss just doesn’t get it? Let this fantastic video make your argument for you.

The Online Media from RealWire on Vimeo.

I have just come across – in the Guerilla blog – writings from Margaret Atwood in response to Prime Minister Harper’s unwise remarks about the arts and arts funding in Canada.

She has written with force – describing Harper as a budding dictator – however, I can’t say I’ve never had similar inklings. And her words, despite her obvious emotion, are honest.

It is dated September, but considering Harper was then leadinga minority government and is leading another now, I wanted to republish it here:

by MARGARET ATWOOD
Globe and Mail
September 24, 2008

What sort of country do we want to live in? What sort of country do we already live in? What do we like? Who are we?

At present, we are a very creative country. For decades, we’ve been punching above our weight on the world stage – in writing, in popular music and in many other fields. Canada was once a cultural void on the world map, now it’s a force. In addition, the arts are a large segment of our economy: The Conference Board estimates Canada’s cultural sector generated $46-billion, or 3.8 per cent of Canada’s GDP, in 2007. And, according to the Canada Council, in 2003-2004, the sector accounted for an “estimated 600,000 jobs (roughly the same as agriculture, forestry, fishing, mining, oil & gas and utilities combined).”

But we’ve just been sent a signal by Prime Minister Stephen Harper that he gives not a toss for these facts. Tuesday, he told us that some group called “ordinary people” didn’t care about something
called “the arts.” His idea of “the arts” is a bunch of rich people gathering at galas whining about their grants. Well, I can count the number of moderately rich writers who live in Canada on the fingers
of one hand: I’m one of them, and I’m no Warren Buffett. I don’t whine about my grants because I don’t get any grants. I whine about other grants – grants for young people, that may help them to turn into me, and thus pay to the federal and provincial governments the kinds of taxes I pay, and cover off the salaries of such as Mr. Harper. In fact, less than 10 per cent of writers actually make a living by their writing, however modest that living may be. They have other jobs. But people write, and want to write, and pack into creative writing classes, because they love this activity – not
because they think they’ll be millionaires.

Every single one of those people is an “ordinary person.” Mr. Harper’s idea of an ordinary person is that of an envious hater without a scrap of artistic talent or creativity or curiosity, and no appreciation for anything that’s attractive or beautiful. My idea of an ordinary person is quite different. Human beings are creative by nature. For millenniums we have been putting our creativity into our cultures – cultures with unique languages, architecture, religious ceremonies, dances, music, furnishings, textiles, clothing and special cuisines. “Ordinary people” pack into the cheap seats at concerts and fill theatres where operas are brought to them live. The total attendance for “the arts” in Canada in fact exceeds that for
sports events. “The arts” are not a “niche interest.” They are part of being human.

Moreover, “ordinary people” are participants. They form book clubs and join classes of all kinds – painting, dancing, drawing, pottery, photography – for the sheer joy of it. They sing in choirs, church
and other, and play in marching bands. Kids start garage bands and make their own videos and web art, and put their music on the Net, and draw their own graphic novels. “Ordinary people” have other
outlets for their creativity, as well: Knitting and quilting have made comebacks; gardening is taken very seriously; the home woodworking shop is active. Add origami, costume design, egg
decorating, flower arranging, and on and on … Canadians, it seems, like making things, and they like appreciating things that are made.

They show their appreciation by contributing. Canadians of all ages volunteer in vast numbers for local and city museums, for their art galleries and for countless cultural festivals – I think immediately
of the Chinese New Year and the Caribana festival in Toronto, but there are so many others. Literary festivals have sprung up all over the country – volunteers set them up and provide the food, and
“ordinary people” will drag their lawn chairs into a field – as in Nova Scotia’s Read by the Sea – in order to listen to writers both local and national read and discuss their work. Mr. Harper has signalled that as far as he is concerned, those millions of hours of volunteer activity are a waste of time. He holds them in contempt.

I suggest that considering the huge amount of energy we spend on creative activity, to be creative is “ordinary.” It is an age-long and normal human characteristic: All children are born creative. It’s
the lack of any appreciation of these activities that is not ordinary. Mr. Harper has demonstrated that he has no knowledge of, or respect for, the capacities and interests of “ordinary people.” He’s
the “niche interest.” Not us.

It’s been suggested that Mr. Harper’s disdain for the arts is not merely a result of ignorance or a tin ear – that it is “ideologically motivated.” Now, I wonder what could be meant by that? Mr. Harper has said quite rightly that people understand we ought to keep within a budget. But his own contribution to that budget has been to heave the Liberal-generated surplus overboard so we have nothing left for a rainy day, and now, in addition, he wants to jeopardize those 600,000 arts jobs and those billions of dollars they generate for Canadians.

What’s the idea here? That arts jobs should not exist because artists are naughty and might not vote for Mr. Harper? That Canadians ought not to make money from the wicked arts, but only from virtuous oil? That artists don’t all live in one constituency, so who cares? Or is it that the majority of those arts jobs are located in Ontario and Quebec, and Mr. Harper is peeved at those provinces, and wants to
increase his ongoing gutting of Ontario – $20-billion a year of Ontario taxpayers’ money going out, a dribble grudgingly allowed back in – and spank Quebec for being so disobedient as not to appreciate
his magnificence? He likes punishing, so maybe the arts-squashing is part of that: Whack the Heartland.

Or is it even worse? Every budding dictatorship begins by muzzling the artists, because they’re a mouthy lot and they don’t line up and salute very easily. Of course, you can always get some tame artists to design the uniforms and flags and the documentary about you, and so forth – the only kind of art you might need – but individual voices must be silenced, because there shall be only One Voice: Our Master’s Voice. Maybe that’s why Mr. Harper began by shutting down funding for our artists abroad. He didn’t like the competition for media space.

The Conservative caucus has already learned that lesson. Rumour has it that Mr. Harper’s idea of what sort of art you should hang on your wall was signalled by his removal of all pictures of previous Conservative prime ministers from their lobby room – including John A. and Dief the Chief – and their replacement by pictures of none other than Mr. Harper himself. History, it seems, is to begin with him. In communist countries, this used to be called the Cult of Personality. Mr. Harper is a guy who – rumour has it, again – tried to disband the student union in high school and then tried the same thing in college. Destiny is calling him, the way it called Qin Shi Huang, the Chinese emperor who burnt all records of the rulers before himself. It’s an impulse that’s been repeated many times since, the list is very long. Tear it down and level it flat, is the common motto. Then build a big statue of yourself. Now that would be Art!

Adapted from the 2008 Hurtig Lecture, to be delivered in Edmonton on Oct. 1.

With school classes virtually done (last term is mostly agency and intern work) maybe I’ll be able to find five minutes to do some real writing instead of just passing on other peoples’ work – however – for today – I think I’ve found an excellent resource.

Social Media Case Studies SUPERLIST- 18 Extensive Lists of Organizations Using Social Media

Superlist of What NOT To Do In Social Media
– apologies for the dashes — my comma key fell off yesterday from overuse – perhaps I need to review my writing style if I’m abusing commas that much.

(a little humour reposted from a facebook post)

Some Stunning Hockey News

Canada was stunned Monday when it was announced that The Stanley Cup
will be awarded to the Toronto Maple Leafs, possibly as early as December
6th. The Cup will be stripped from 2008 playoff champions the Detroit Red
Wings and be awarded to the Leafs, who didn’t even make the playoffs.

How is this possible, Canadians ask.

Well, the Leafs have formed a coalition with eastern conference
semi-finalists the Montreal Canadians, and conference quarter
finalists the Ottawa Senators, now outnumbering the Red Wings.

According to current Leaf coach Ron Wilson “the Red Wings have lost
the confidence of the league and should hand the Cup over immediately to our coalition.”

NHL Commissioner Gary Bettman is cutting short a European vacation to try to resolve
the unprecedented hockey crisis that could force a second playoff series, or see an opposing team coalition take the Cup.

I was browsing through the Thornley Fallis site today – who directed me to the Top 10 most Irritating Phrases in PR.

I’m ok with the first 10 – but this second group that has me a little worried…

Moving forward
Cutting-edge
Leverage (it’s not a verb, people!)
Viral video/marketing
Utilize
Cost-effective
Innovative
Value-added
Forward-thinking
[insert word here] 2.0

I have to admit, I use many of these. (particularly fond of leverage – you want to take away leverage? dang – one woman says it’s her most-hated and showed up a couple more times in the comments)

I kinda thought they were the buzz words of the day – if you don’t include them, do you not put yourself at a disadvantage? Will it make you look like your aren’t on the cusp of all the latest trends and therefore not hip enough for the job?

Moving forward – how else do I get a meeting back on track without offending all the gabbers?

Cost effective – along with ROI ? I have nothing left – plain words eh?

Cutting edge – ok whole-heartedly agree

Viral/video marketing? – ok I have no alternative phrase for this one what else do I call the phenomenon? Surely video sharing via social media on a grand scale isn’t a more reasonable way to describe the hamster dance video of the 90s?

Value added? – to me this is a concise phrase describing additional materials added unexpectedly, but to the benefit of the client or campaign

Forward thinking – ok this certainly isn’t my favourite combination of words, but wasn’t ‘Proactive’ out last year? who has an alternative for this one?

Now I have been out of the work environment for a few years – and out in a small firm in the country for many more – perhaps once I get back into the swing of working I’ll be able to figure out how to get lose the corporate jargon from my proposals.

I’ll have to give this some more thought, I suppose.
What do you think?

oh my gosh - look at the range of emotions in the kids watching him though! and why isn't that woman pushing the plunger? fantastic shot!

I just heard that PC magazine has just gone out of print. Not that I had picked up a copy since 1998, but it still makes me a little sad and nostalgic. I got a great write up in PC magazine one time. Well not great maybe. We were one of the first to create a marketing website to look like a magazine – I was marketing a fitness software and we created the site with fitness articles and interviews – most recommending people use fitness software to log food and activity.
PC magazine wrote us up warning people about my sneaky site.
I’ve never been so proud.

So bye PC magazine. Sorry print is no longer viable. That fitness software website has changed however, but still survives. does that make me win?

What do you think? was PC magazine too out of date? or just a victim of the current climate in the world of print media?

23 Definitions of social media

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Social Media Scorecard – Obama vs McCain

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Going to do what I can to get to the MESH conference – take advantage of the student prices – $500 regular $50 for students – crime to let the opportunity go by unused.

http://www.meshconference.com/